Optimal product placement improves sales.Designing and implementing an effective planogram is a necessity for all retail stores.Ī good planogram benefits your store in the following ways: A well-designed planogram strategically places shelving and products to create a logical path for customers that encourages sales. They are basically floor plans for store layouts that include merchandise displays and product placements on the shelves.
The planogram, also known as a POG, is a very important element of retail for communicating with and engaging the customer. One element of the ECS5 Media Suite is the planogram solution, which will help you effectively manage your instore planogram and improve operational efficiency With ECS 5, you can design and optimize your planogram and seamlessly integrate product information, shelf labels and label printing, digital signage, planned promotions, and other communications that will help boost sales through customer engagement. One element of our overall core product is the planogram solution, which will help you effectively manage your instore planogram and improve operational efficiency. However, you can eliminate these operational inefficiencies with a tool that integrates your inventory, planogram, sales data, and promotions and allows you to easily manage and update these communications from one place.Īt ECS Global Inc, we offer the ECS 5 Media Suite (ECS 5). Inefficiencies with the deployment of the planogram and the use of shelf labels, promotions, digital signage, and other forms of communication to drive customer engagement will have employees spending more time adjusting the shelves and labels instead of helping customers. Shelf tags may not be switched fast enough, the products may not fit within the design, or signs for promotions may become outdated. With so many different operations going on within a retail store, the planogram may not always be deployed efficiently. This makes it important to ensure that the planogram is followed and that the shelf tags and signage are consistently up to date. There is always thought behind the product placement to entice customers and convey the information they need to make an informed purchase. Retail stores are mapped out and arranged in a way that best appeals to the customer.
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